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What is NESCAFÉ® Dolce Gusto™?
NESCAFÉ® Dolce Gusto™ is a new coffee machine with a proprietary one portion capsule that produces high quality coffee-shop style beverages including Espresso, Cappuccino, Latte Macchiato and Lungo (traditional cup of coffee). The machines will be available in black, red, and cream. NESCAFÉ Dolce Gusto is a joint venture between Nestlé® and KRUPS® and is aimed exclusively toward the at-home consumer.
What is the retail price?
The recommended retail prices for NESCAFÉ® Dolce Gusto™ machines are:
NESCAFÉ® Dolce Gusto™ Piccolo - $89-$99
NESCAFÉ® Dolce Gusto™ Melody™ 2 - $129
NESCAFÉ® Dolce Gusto™ Circolo™ - $149
NESCAFÉ® Dolce Gusto™ Creativa™ - $169
The capsules will retail for $8.99 for 16 beverages. For those varieties utilizing a milk capsule, the box will contain half milk and half coffee capsules equating to 8 beverage servings.
How does the machine work?
The NESCAFÉ® Dolce Gusto™ machine heats water, which is passed at high pressure through a capsule of high quality NESCAFÉ® roast and ground coffee into the cup. This 15 bar system uses pressure similar to coffee house machines. The coffee that is used in the capsules is made of premium 100% Arabica pure coffee beans.
The high pressure and the capsules are designed to deliver an even distribution of water and pressure over the coffee to ensure that flavor is maximized. While traditional drip coffee machines operate at one bar of pressure (normal atmospheric pressure) and a number of other one-cup coffee machines operate at no more than two bars, the NESCAFÉ Dolce Gusto system can operate at 15 bars. Each capsule makes one beverage serving in under a minute.
Can you use other coffee capsules or only NESCAFÉ® Dolce Gusto™ capsules?
Only NESCAFÉ® Dolce Gusto™ coffee capsules are suitable for use with this machine. They are the only capsules that were developed to fit and that correspond to the high quality requirements for this system.
What sets NESCAFÉ® Dolce Gusto™ apart from its competitors?
NESTLÉ® (Nespresso) was the first company to launch single portion coffee capsules and has, in fact, created that market.
- With Nespresso™, NESTLÉ is by far the leader in the super premium coffee segment.
- NESCAFÉ®'s extensive worldwide experience in the overall coffee market created a clear joint venture with KRUPS®, a leader in the coffee machine industry.
- The NESCAFÉ Dolce Gusto system which allows for a broad range of hot and cold beverages to be prepared, offering consumers a broader choice and more convenience than many existing machines.
Where is the product produced?
The NESCAFÉ® Dolce Gusto™ coffee capsules are produced either in the UK or Spain, depending on variety.
Why did Nestlé® choose KRUPS® / Groupe SEB as a partner in the NESCAFÉ® Dolce Gusto™ project?
Nestlé® has been working for a long time with KRUPS® in the Nespresso™ venture. As a leading manufacturer of coffee machines KRUPS® is well placed to be a partner in the NESCAFÉ® Dolce Gusto™ launch. Financial details are not disclosed.
What is the rationale for manufacturing the NESCAFÉ® Dolce Gusto™ machines in China, which has been criticized for its human rights records?
Nestlé's® attitude with regard to human rights is an integral part of the Group's Corporate Business Principles and as such a matter of public record. Nestlé® expects the same attitude on the part of its suppliers.