NESCAFÉ® DOLCE GUSTO® RECOGNIZED AS A 2010
Consumer Votes Recognize Innovation Within Various Industries
Glendale, Calif., February 2, 2010
More than 60,000 American consumers have spoken and the verdict is in: Nestlé is pleased to announce that the NESCAFÉ® Dolce Gusto® single cup coffeemaker is a winner of the 2010 Product of the Year award. Product of the Year is the largest consumer-voted program in North America to recognize innovation among consumer packaged goods. NESCAFÉ® Dolce Gusto® was distinguished by voters for its originality, sleek design and variety of service with eight different beverage varieties. The award was created to champion innovative consumer packaged goods and provide shoppers a shortcut to the very best new products on the market.
"We are thrilled to be recognized as Product of The Year," said Megan Crossland, NESCAFÉ® Dolce Gusto® marketing manager. "One of the things that sets us apart from other machines on the market is our desire to create a product that allows customers to experience the highest-quality coffee drinks, which they come to expect from Nestlé. That's why only the NESCAFÉ® Dolce Gusto® has a 15-bar pressure system for the rich crèma and luxurious flavor that's signature in professional coffeehouse machines. We're bringing that coffeehouse experience directly to the kitchen. Receiving this prestigious award that applauds innovation and customer satisfaction is an honor that makes us all very proud."
NESCAFÉ® Dolce Gusto® is a stylish machine that serves single-cup coffeehouse caliber coffee made of premium 100% Arabica beans. The machine has received accolades for its sleek design that brings a fun accent to all kitchen countertops. Available in red, black and cream, the machine brews a variety of both hot and cold beverages in under a minute. The eight beverage varieties include black coffees, hot chocolate, espressos, lattes and hot and iced cappuccinos.
"More than ever, consumers are overwhelmed by the number of products bombarding them with advertisements and claims, said Phil Lempert, The Supermarket Guru®, and official spokesperson for Product of the Year USA. "Especially in this economy people are pickier than ever and want to spend their hard earned money on a product they can trust - and one that truly delivers. The Product of the Year program considers more than 60,000 shopper opinions and places the proof front and center on store shelves for everyone to see."
Product of the Year winners receive a seal informing shoppers that the brand is backed by the organization. NESCAFÉ® Dolce Gusto® will include this seal of credibility on product packaging as well as in advertising and in-store displays in Spring 2010.
The general broad categories of POY entries are Food and Beverage, Health and Beauty, Household Products, Pet Supplies, Pharmaceuticals, etc. TNS Market Research, a global market information and insight group, conducts a study of over 60,000 American consumers to determine who will be honored for creating products that demonstrate innovation, deliver high quality, and have been introduced to the market within the last 18 months. The people who vote are chosen by TNS ensuring that the sample fairly represents the population.
To view the complete list of the 2010 Product of the Year Companies, please visit http://www.productoftheyearusa.com/home/.
About Nestlé USA
Named one of "America's Most Admired Food Companies" in Fortune magazine for the twelfth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestlé. Good Food, Good Life" is all about. Well-known Nestlé brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER'S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESCAFÉ® TASTER'S CHOICE®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER'S/EDY'S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, and WONKA®. NestlÉ USA, with 2008 sales of $8.8 billion is part of NestlÉ S.A. in Vevey, Switzerland - the world's largest food company - with 2008 sales of $101 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
About Product of the Year:
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 22 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of over 60,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods (CPG) that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.
TNS is a global market information and insight group. Its strategic goal is to be recognized as the global leader in delivering value-added information and insights that help its clients make more effective business decisions. TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behavior. TNS is the world's leading provider of customized services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services. TNS is the sixth sense of business™. For more information visit: www.tnsglobal.com.